I believe there are some other fundamental long-term reasons why mobile advertising and marketing will have to become a major business for operators. He points out that the current trend is that everything mobile is moving to broadband, even voice services, and gives the example of the growth of Skype in the mobile space: it has been pre-installed on some 3-UK handsets for awhile, Nokia just announced a deal to include Skype on their handsets, and a Skype application for iPhone was recently released.
At present, the benefits of mobile advertising for customers not only that. Several operators are now using mobile advertising to offer a cheaper service.
Here, the operator takes the role of the agency or commonly known as aggregators. These aggregators that make up the business model, so that operators can take advantage of mobile advertising to provide cheaper services.
Examples of benefits offered by the Indonesian aggregators like to give credit to the customers doubled to customers who access the ad. For example, data rates for advertising costs amounted to USD 0.011 Cent per data, then the aggregator will give customers access to an SMS that costs twice as much earlier.There are also agencies that offer rewards such as points, to mobile subscribers who access an SMS ad. Points accumulated can then be exchanged for the customer in the form of pulses.